Digital asset management for retail activation and B2C/D2C organizations

Digital retail marketing needs huge volumes of accurate, high-quality product images. Chorus doesn't just distribute activation content - it powers its production, too, meaning everything is controlled in one place.

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  • "Two things I love about third light. First: the team. Unlike many other providers in the space, you get to speak to real humans who genuinely care. This immediately elevates the experience. Secondly, the software itself - we have a whooooole bunch of files, and the thing that really elevates Third Light is it's ease of use, particularly when delving through large swathes of files."

    Joe - SME user - G2 Review
  • "We have four sites with Third Light and have worked with them for five years. Theirs is a solid and reliable system, with excellent support. Highly recommended."

    Paul Brown, Paul Brown Imaging
  • "When we needed an off the shelf digital platform for sharing our photography we picked Thirdlight. In the 10 years since we've been able to grow and expand our service with ease. Over that whole period I can't remember having any downtime at all and any issues were addressed with speed. Being able to access all the different features of the Thirdlight product without incurring any developer or project management cost has left us able to focus on delivering our core offering."

    Jon - 50-1000 employees business user - G2 Review
  • "Design of the site is very contemporary and more modern compared to previous software offered by Thirdlight. Searching and refining searches in the site is much easier and much more obvious for the standard day-to-day users we have on our system. Navigation through site is great and was one of the first things our users noticed upon logging in. The pricing structure compared to rivals is very fair. We have over 300,000 assets on the site and searching is much quicker than it was on IMS which is fantastic for our users and saves a lot of time in the long-run."

    Jordon - Photography Coordinator - G2 Review
  • "The whole system is really easy to use - both as an admin and a user. Users are asking way less questions re help than before, which means it is simple to use and easy to understand... which is great! I would happily recommend Third Light to anyone looking for this kind of service."

    Rachel - Corporate Affairs & Marketing Co-ordinator - G2 Review
  • "They are always happy and able to help with queries in super fast response time, or to give you some extra training, which helps you to get the best from their product. The online webinars that they have are so insightful. Just a really great company to work with, fun, friendly people with the highest levels of professionalism. Would recommend them to any other business."

    John - Enterprise user (1000+ employees) - G2 Review
  • "From the sales process at the very beginning of our relationship to sporadic issues that pop up, to large scale questions, we have been very impressed with our customer service experience. I recommend Third Light to anyone I can. For the price and the quality of the software, Third Light can't be beat."

    Dan Hilton, Phoenix Suns
  • "We needed a versatile, user-friendly system that would allow our staff and partners to access and work with BAFTA photography. Third Light was the natural choice. They have helped us process and deliver photography quickly and efficiently."

    Janette Dalley, Photography Director, BAFTA
  • "ThirdLight's new platform, Chorus, is super easy to navigate and visually it is very user friendly. It's worked well for our medium-sized charity and I would highly recommend it. The expired image banner functionality has has really positive feedback with our colleagues, particularly as we work with image consent forms."

    Administrator in Civic & Social Organization (51-1000 emp.) - G2 Review
  • "It makes such a difference to know that you have good support at the end of a telephone line or email service."

    Ann Neilson, University of the Highlands and Islands

Digital asset management software reviews - Third Light on G2 Crowd Digital asset management software reviews - Third Light on Trustpilot

How Chorus helps retail and B2C organizations

Team workflows and digital asset management

Streamline team workflows

Chorus helps your team bring new content to life. File syncing means photographers, retouchers and designers can collaborate and agree on files. When they are signed off, assets can be moved instantly to a shared library which protects them from changes.

Managing tagging and metadata - DAM search engines

Control thousands of product shots

Metadata fields can be customized to include SKUs and GTIN product codes for pinpoint-accurate searching. Meanwhile, the system itself can search for multiple combinations of a rich range of criteria - and help you keep on top of changes. You can even use Chorus as a product information database, or PIM.

Publishing digital assets to retail portals

Help your partners self-serve

Public-facing media hubs deliver metadata-rich activation content and consistent brand assets straight into the hands of customers and contacts. Registration-free access means a smooth experience for them - but their activity is still trackable by you.

Zeelandia case study

"Third Light has always been a reliable system that we can trust. We can store all of our images in one place and people can access them and use them from anywhere. The feedback so far has all been absolutely positive. Chorus really is very intuitive and easy to use but I’ve also been watching the training webinars which are really useful and interesting, and I’m still discovering useful new features every day!"

Natasja Peeters, Management Assistant - Corporate Marketing and Communication – Zeelandia

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Frequently asked questions

The main Chorus application can be branded with your logo and colors, and you can use your own domain name. We also support multiple brands in one site - for example, changing the look and feel for users in different spaces. Also, when you publish files from Chorus, the microsites are completely customizable. If you work with an agency they can make the look and feel pixel-perfect for your brand and even add extra menus or features.

One idea is to connect your social media accounts to Chorus, using Zapier (you can find us in the catalog of over 3000 products that can be connected together). For example, if a loyal customer sends a picture to your social media account with a specific hashtag in Twitter, Instagram or Facebook, you can grab the pictures from their posts and import them to Chorus to start a customer-generated content campaign.

Chorus supports highly configurable metadata, including the ability to add your own text, keyword, dropdown or tree metadata. This is ideal for creating a PIM (Production Information Management) database inside Chorus, where you can find products using your own codes or universal standards like EAN and GTIN numbers. You can import this kind of data from spreadsheets using built-in tools in Chorus, too.

What does it cost?

Add the tools you need to our core system, to suit your own way of working. We offer Chorus as a cloud hosted solution ready for your customers and partners can reach, or you can use it on-premises - the choice is yours.

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Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your company.

Download our free eBook

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