Digital asset management for sports teams

In a fast-paced environment like yours, media has to be gathered, prepped and approved in a matter of minutes. It's why Chorus is the solution of choice for commercial sports teams needing power and agility.

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  • "It makes such a difference to know that you have good support at the end of a telephone line or email service."

    Ann Neilson, University of the Highlands and Islands
  • "Third Light helps us store, organize, share, find and edit media files of all kinds. We especially like the dynamic, faceted search functionality and the very powerful metadata system."

    Hanne Marthinsen, Web Editor, MarkedsPartner AS
  • "Very user friendly and easy to navigate your way around it, we can't imagine working without it as it is a very popular and trusted resource across our regional teams. The customer and IT support you get from the team at Third Light is also fantastic. It has been great value for money in allowing the company to share assets."

    Craig - Creative Lead EMEA - G2 Review
  • "Third Light was perfect for us. We initially wanted it for our huge photo library, but now we use it to backup our various artwork, video, and animation files as well. Third Light has been wonderful in training us and answering our many questions. I can’t believe how long we struggled with our old system. We love how intuitive the system is. It does everything we need and more, and it's FAST. We are VERY happy customers."

    Trina Van Patten, Tri-State
  • "If you are searching for a complete digital asset management system, look no further than Third Light. Publishing files directly to social media or to unique URL's, creating Lightboxes and quickly distributing event links are just some of the ways to utilize this powerful yet simple tool! My users are thrilled with the system. I've even received emails from our IT people saying how professional the Third Light team is when their help is needed. "

    Dani Machlis, Ben-Gurion University of the Negev
  • "We took the decision to use Third Light as our digital asset management tool for all our websites and digital products. It offered flexibility of use at a very good price. "

    Oliver Davies, Head of Digital, UKTV
  • "The software is so easy to use and the functionality is great. My customers get their images right away and can download in any format. "

    Kathy Stevenson, Avery
  • "From the sales process at the very beginning of our relationship to sporadic issues that pop up, to large scale questions, we have been very impressed with our customer service experience. I recommend Third Light to anyone I can. For the price and the quality of the software, Third Light can't be beat."

    Dan Hilton, Phoenix Suns
  • "As we've grown to over one million assets, I can confidently tell you that the queries are incredibly fast, responsive, and accurate. This is an IT implementation you won't regret. Third Light is extremely stable, highly scalable, and far exceeded our expectations. This support organization is the best I've dealt with in 20 years of IT, hands down. "

    Eric Newsome, Historic Images
  • "The whole system is really easy to use - both as an admin and a user. Users are asking way less questions re help than before, which means it is simple to use and easy to understand... which is great! I would happily recommend Third Light to anyone looking for this kind of service."

    Rachel - Corporate Affairs & Marketing Co-ordinator - G2 Review

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How Chorus helps sports teams

Tagging digital assets in Chorus

Produce on the day, on the spot

Resilient file syncing or uploading directly from the camera back means photographers can deliver shots to editors in just one step. Crucial information is added in record time with cascading metadata and AI tagging.

DAM Collaboration in Chorus

Put your content to work right away

When match results and team shots have to be shared right away, Chorus's built-in production tools come into their own. Feedback can be left on files or containers, and users can create their own crops, color spaces and formats from a menu of preset options.

DAM social media tools - Third Light

Empower your social ambassadors

Outreach and engagement is driven by fresh content and effective delivery, and players have huge social media followings. Bring personalized images and video to your MVPs to distribute on their own social channels, while public-facing hubs share content with news outlets and fan sites.

AS Roma case study

"Third Light's DAM solution is perfect to manage the end-to-end photo process: from the AS Roma official photographers uploading, tagging and adding metadata using Adobe Lightroom integration, to the internal and external users downloading."

Fabrizio Preti - Technology Systems Expert - AS Roma

Read case study

Frequently asked questions

Chorus can scale to storing millions of files, organized into folders for each season, match or event you run. The potential value of this content to fans, the media and other partners increases dramatically when the folders are tagged with basic metadata, as the search tools can find specific people, places or dates in the collection and help you retrieve or publish them. It's an incredible opportunity to develop a rich and engaging service for fans, too.

Once your library of photos is in Chorus, you can share and allocate files very easily (either in folders or by using smart collections that pick up players' names). After logging in, players can find their own content in a folder that shows everything recent and can use it on their own social media accounts, for example. They can also use our mobile upload app to add their own photos and videos from their phone.

If your aim is to get content directly from cameras, through to approval and out to the web, we have a solution that can eliminate friction and delays. Uploading directly from laptops (or the camera backs) via SFTP brings the content to Chorus. Workflow and labelling features help editors quickly sort through the best shots, and then publishing them is a single click final stage that can be integrated with your CMS or even automated completely. We've built in a content delivery network (CDN) to cope with surges in demand for new content, too.

What does it cost?

We're experienced suppliers to sports teams, and know that your budget will need to generate real benefits. Chorus is an affordable and high-impact investment that gives you exceptional value, whether it's hosted in the cloud or on your own servers.

See our prices

Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your team.

Download our free eBook

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